Jesse Jenkins, also known by his Instagram handle ADIP (Another Day in Paradise), is a rising star on the UK cooking scene. His cinematic vegetable-focused videos attract millions of views, captivating audiences with his unique, flavour-forward approach.
A Los Angeles native and sponsored skateboarder, Jesse grew up immersed in food. His Italian-American mother worked with legendary chef Nancy Silverton at La Brea Bakery, and Jesse himself trained in the vibrant kitchens of Southern California. There, he developed his signature laid-back, Americana-inspired style, influenced by his fellow chefs and the flavours of Mexico, Korea, and Guatemala.
After nearly a decade as a successful fashion photographer in the UK – collaborating with names like Marc Jacobs and Victoria Beckham – Jesse returned to his first love: food. His recipes reflect his passion for bold, exciting cooking with a
focus on vegetables as the hero of the dish.
Jesse lives in London with his wife and two children, sharing his fresh, fast food philosophy with fans around the world.
@adip_food
